Predict the next big thing with in-depth analysis of global trends across various industries.
trends
Cosmic escapism is rising as people turn to stargazing for relief from digital overload and anxiety. The night sky offers awe, perspective and stillness, emerging as a powerful new form of wellness in modern culture.
gen z
Power has shifted from institutions to the feed. In an era of content hyper-inflation, TikTok has rewritten the rules of cultural authority through participation and algorithmic evolution. For Gen Z, authenticity is the only currency that matters in a decentralized media landscape.
fashion
The Lyst Index reveals a quiet fashion revolution, where identity, utility, and coherence are replacing hype, trends, and algorithm-driven style.
trends
Truffle Culture explores how Britain’s decades‑long drug habits reflect class, culture, and generational shifts. Despite overall drug use (~1 in 11 adults) staying stable, club‑linked Class A use peaked, cannabis normalized across groups, and magic mushrooms are staging a quiet renaissance.
woke
So, the awkward question we’re all kind of thinking but maybe too scared to ask out loud: Have we gone too far?