The Collapse of Attention: What ‘Brain Rot’ Really Means for Gen Z’s Future

New research reveals how constant scrolling, short-form videos, and AI tools may accelerate cognitive aging in Gen Z. Inside the neuroscience behind “brain rot” and the movement to reclaim attention.

When the Home-Ownership Dream Breaks, Everything Else Shifts

Housing prices are rising far faster than incomes, and a new economic study shows how collapsing home-ownership prospects are reshaping a generation. From reduced work effort to higher spending and riskier investments, young adults face shifting financial behaviours and widening inequality.

The new power buyers of the art world. How Gen-Z Women Are Rewriting the Rules of Cultural Power

For decades, the art world has mythologised a very specific type of collector: usually male, usually older, usually armed with generational wealth and a Rolodex of blue-chip galleries. But the data emerging from the 2025 Art Basel & UBS Survey of Global Collecting tells a radically different story — one that

The bots that ate history.

AI’s hunger for data is quietly erasing the internet’s cultural memory, draining archives, rewriting history, and redefining who owns knowledge.

Say What You Want About Nepo Babies, The Art Still Hits.

They were born with access, but they still make art that moves us. From Lily Allen to Zoe Kravitz and Miley Cyrus, Truffle Culture explores the paradox of privilege and pain in pop culture’s most divisive creators.

In Defence of Victoria’s Secret.

Victoria’s Secret was cancelled in the woke era — but is beauty really the enemy? Explore the psychology of desire, the return of glamour, and why sex still sells.

Why OpenAI’s Sora 2 Proves the AI Race Is Moving Faster Than We Can Keep Up

OpenAI’s Sora 2 shows how fast the AI arms race is moving, redefining art, identity, and culture in real time.

The Charts Don’t Lie: Hip-Hop’s Retreat & Culture’s New Conservative Centre

Hip-hop’s dominance is fading reflecting a broader cultural shift toward nostalgia and conservatism.

Swipe Sickness: How TikTok and Reels Hijack Your Brain’s Reward Circuits

Short-form video apps are rewiring our brains for constant dopamine hits. Neuroscientists warn the endless swipe weakens focus, memory, and self-control—training us to crave instant rewards while eroding deep attention. Here’s how TikTok and Reels hijack your mind and what it takes to reclaim it.

Wellness Hits Its Glow-Up: Future of Wellness, Key Trends & Insights

The $1.8 trillion wellness industry is trading fad for fact. Forget “all-natural” hype—today’s consumers want proof, personalization, and sleek tech

Climate Change Ages Us: How Heatwaves Are Quietly Accelerating Our Biological Clock

A new study in Nature Climate Change reveals repeated heatwave exposure can accelerate biological ageing as much as smoking or drinking. What does this mean for wellness, equity, and our climate future?

Batteries That Breathe: The Carbon Capture Breakthrough That Could Rewrite the Climate Story

In August 2025, University of Houston researchers unveiled two carbon capture breakthroughs—including a vanadium redox flow battery that stores renewable energy while inhaling CO₂. Could “batteries that breathe” redefine how we fight climate change?