New research reveals how constant scrolling, short-form videos, and AI tools may accelerate cognitive aging in Gen Z. Inside the neuroscience behind “brain rot” and the movement to reclaim attention.
Housing prices are rising far faster than incomes, and a new economic study shows how collapsing home-ownership prospects are reshaping a generation. From reduced work effort to higher spending and riskier investments, young adults face shifting financial behaviours and widening inequality.
For decades, the art world has mythologised a very specific type of collector: usually male, usually older, usually armed with generational wealth and a Rolodex of blue-chip galleries. But the data emerging from the 2025 Art Basel & UBS Survey of Global Collecting tells a radically different story — one that
AI’s hunger for data is quietly erasing the internet’s cultural memory, draining archives, rewriting history, and redefining who owns knowledge.
They were born with access, but they still make art that moves us. From Lily Allen to Zoe Kravitz and Miley Cyrus, Truffle Culture explores the paradox of privilege and pain in pop culture’s most divisive creators.
Victoria’s Secret was cancelled in the woke era — but is beauty really the enemy? Explore the psychology of desire, the return of glamour, and why sex still sells.
OpenAI’s Sora 2 shows how fast the AI arms race is moving, redefining art, identity, and culture in real time.
Hip-hop’s dominance is fading reflecting a broader cultural shift toward nostalgia and conservatism.
Short-form video apps are rewiring our brains for constant dopamine hits. Neuroscientists warn the endless swipe weakens focus, memory, and self-control—training us to crave instant rewards while eroding deep attention. Here’s how TikTok and Reels hijack your mind and what it takes to reclaim it.
The $1.8 trillion wellness industry is trading fad for fact. Forget “all-natural” hype—today’s consumers want proof, personalization, and sleek tech
A new study in Nature Climate Change reveals repeated heatwave exposure can accelerate biological ageing as much as smoking or drinking. What does this mean for wellness, equity, and our climate future?
In August 2025, University of Houston researchers unveiled two carbon capture breakthroughs—including a vanadium redox flow battery that stores renewable energy while inhaling CO₂. Could “batteries that breathe” redefine how we fight climate change?
economics
Truffle Culture unpacks the beauty premium at work—showing how makeup, grooming, and presentation boost women’s earnings. Research reveals
culture
Truffle Culture peels back the shine on the global wealth surge—revealing a world of uneven abundance. While personal wealth rose 4.6% in 2024, North America and Eastern Europe dominated gains, Europe and Latin America lagged, and “Everyday Millionaires” quietly reshaped what it means to be rich.
trends
Truffle Culture explores how Britain’s decades‑long drug habits reflect class, culture, and generational shifts. Despite overall drug use (~1 in 11 adults) staying stable, club‑linked Class A use peaked, cannabis normalized across groups, and magic mushrooms are staging a quiet renaissance.
digital
From design changes to hidden upgrades, iOS 26 is Apple’s boldest update yet. Explore every new iPhone feature, explained in detail.
Health & Wellness
Ozempic has become the most talked-about drug of the decade — reshaping health, wealth, and culture. But what happens when the hype meets hard truths?
Explore 2025’s data goldmine: selling privacy for $50+/month via Verb.AI. Is this a smart hustle or a privacy trap?
From TikTok to the pews—Gen Z is embracing faith, blending tradition with modern culture in a surprising spiritual resurgence.
Nostalgia Core 2025: How 90s & Y2K Aesthetics Are Shaping Gen Z Culture
The Context Imagine a digital coliseum where two titans clash: on one side, Netflix, the streaming behemoth that redefined how we devour stories, raking in $39 billion in total revenue by 2024. On the other, YouTube’s ad division, a relentless ad-powered juggernaut, surging to $36 billion in advertising revenue
Brain rot’s story starts at the intersection of tech and human nature. By 2020, Gen Z hijacked it on TikTok and X, transforming it into a badge of ironic self-awareness
The Context Picture a stage bathed in pink light, a steel shark rising from the floor as Karol G, La Bichota, commands a sold-out stadium with her reggaeton pulse. Now, strip away the glamour: behind the scenes, she’s wrestling self-doubt, hormonal struggles, and a past scarred by trauma. This
Hyperpop is noisy, ironic, and impossibly online. Here’s the origin story of music’s most chaotic genre and why it matters now.