Gen Z’s New Wealth: Kombucha, Spin Classes, and the Pursuit of Presence
The Context Step into a sunlit studio in Williamsburg or Notting Hill, where the air hums with the whir of spin bikes and the faint tang of artisanal kombucha. Here, wealthy Gen Zers—those born between 1997 and 2012—are redefining affluence. Forget the Ferraris and Chanel bags that once