economics
Lipstick and Paychecks: How Makeup Affects Women’s Earnings in the Workplace
Truffle Culture unpacks the beauty premium at work—showing how makeup, grooming, and presentation boost women’s earnings. Research reveals
Brad Davidson
culture
The Millionaire Boom Hiding a Global Wealth Crisis
Truffle Culture peels back the shine on the global wealth surge—revealing a world of uneven abundance. While personal wealth rose 4.6% in 2024, North America and Eastern Europe dominated gains, Europe and Latin America lagged, and “Everyday Millionaires” quietly reshaped what it means to be rich.
trends
High Society: A Decade of Drug Use in the UK, by Class
Truffle Culture explores how Britain’s decades‑long drug habits reflect class, culture, and generational shifts. Despite overall drug use (~1 in 11 adults) staying stable, club‑linked Class A use peaked, cannabis normalized across groups, and magic mushrooms are staging a quiet renaissance.
digital
Every New iOS 26 Feature You Need to Know
From design changes to hidden upgrades, iOS 26 is Apple’s boldest update yet. Explore every new iPhone feature, explained in detail.
Health & Wellness
The King of Ozempic Is Scared as Hell
Ozempic has become the most talked-about drug of the decade — reshaping health, wealth, and culture. But what happens when the hype meets hard truths?
Our Data Goldmine: Selling Privacy in 2025
Explore 2025’s data goldmine: selling privacy for $50+/month via Verb.AI. Is this a smart hustle or a privacy trap?
Gen-z finds god: The church revival we didn’t see coming.
From TikTok to the pews—Gen Z is embracing faith, blending tradition with modern culture in a surprising spiritual resurgence.
Nostalgia Core in Full Swing: 90s and Y2K Aesthetics Redefine 2025
Nostalgia Core 2025: How 90s & Y2K Aesthetics Are Shaping Gen Z Culture
YouTube’s Ad Empire Rivals Netflix: A Cultural and Economic Shift
The Context Imagine a digital coliseum where two titans clash: on one side, Netflix, the streaming behemoth that redefined how we devour stories, raking in $39 billion in total revenue by 2024. On the other, YouTube’s ad division, a relentless ad-powered juggernaut, surging to $36 billion in advertising revenue
Brain Rot Unraveled: Why Our Minds Are Glitching
Brain rot’s story starts at the intersection of tech and human nature. By 2020, Gen Z hijacked it on TikTok and X, transforming it into a badge of ironic self-awareness
Karol G’s Tomorrow Was Beautiful: A Raw Anthem of Resilience and Reinvention
The Context Picture a stage bathed in pink light, a steel shark rising from the floor as Karol G, La Bichota, commands a sold-out stadium with her reggaeton pulse. Now, strip away the glamour: behind the scenes, she’s wrestling self-doubt, hormonal struggles, and a past scarred by trauma. This
What Is Hyperpop? Origins, Artists, and the Genre’s TikTok Takeover
Hyperpop is noisy, ironic, and impossibly online. Here’s the origin story of music’s most chaotic genre and why it matters now.